Relevant Landing Pages for Search keywords

I will start my first post with a simple and effective method to improve the user experience for searchers who come to your website from Paid search campaigns using search engines like Google. Give the users the most relevant landing page.

If the user searched using a generic keyword or brand keyword, it would mean the user is still in awareness stage of purchase life-cycle. Send these users to home page.

If the user searched using specific keywords, related to specific categories in the content or product hierarchy of the site, direct them to relevant category pages. Users are mostly at a selection stage of purchase life-cycle.

If the user searched using very specific product names or for very specific content, it would mean the user has reached the buy stage of purchase life-cycle. Direct these users to most specific inner landing pages in the site serving the very specific content or products searched by these users.

Following the above points, would ensure that the first step in the digital user experience of a user coming from search engines is taken care to

1. Reduce bounce rates of landing pages
2. Increase next page traffic dispersion to subsequent pages from the landing pages.

Signature: Roopkumar T.V.