Big Data Architectures are a Big Boon for Online Marketing

Like discussed in the previous posts, Big Data Architectures are a big boon for Online Marketing, and provide us capabilities to develop innumerable applications for 

1. Web UI Analytics or Web Analytics.
2. Online Marketing Analytics and Optimization.
3. Web UI Testing and Optimization.
4. Web Visitor Segmentation 
5. Customer Segmentation and Customer Analytics
6. Sentiment Analysis
7. etc.

However the use cases provided above are just a sample list. Big Data Architectures benefit in developing applications which in turn provides benefits across industries ranging from Agriculture to Medicine & Healthcare to Defense & Intelligence to Internet eCommerce. 

One important point is, Online Marketing was the earliest domain which benefited from Big Data Architectures, as Online companies like Yahoo and Google were the original pioneers in using Big Data Architectures and are also the biggest contributors of Frameworks (Hadoop), Tools (PIG, HIVE), Programming Methods (Map-Reduce Method)  and even Infrastructure (Amazon Web Services) needed for developing applications on Big Data Architectures. 

Provided below are small tutorials on using using Big Data Architectures for applications in Online Marketing and Web Analytics domains. 

The original videos below are from HortonWorks, a pioneering start-up in Big Data Applications Development.

Signature: Roopkumar T.V.