One of the biggest challenges faced by Large Dynamic websites like eCommerce Stores, Music or Movie download websites, Travel & Hospitality websites etc. is that they don't always deliver the most relevant landing pages to the Visitors who arrived at their website from Google and other search engines.
Recalling a much simpler earlier post on this topic, the disadvantages of not delivering the most relevant landing pages to users who arrived from Google or other search engines would include
Good news is that solutions are now available to help large dynamic websites, to always deliver Search Keyword Relevant Landing pages across hundreds of thousands of keywords. All these solutions leverage the Big Data Analytics Platforms.
Big Data Analytics Solutions would help organizations to always deliver Dynamic and Search Keyword Relevant Landing Pages across hundreds of thousands of keywords always and for every search.
Big Data Analytics Platforms benefit Organizations in discovering potential keywords for SEM and SEO by
Recalling a much simpler earlier post on this topic, the disadvantages of not delivering the most relevant landing pages to users who arrived from Google or other search engines would include
- Lost sales or lead generation opportunity
- Lost opportunity to build engaging long term customer relationships or customer loyalty
- Bad reputation and negative feedback, even negative reviews
- Lost investments on the website
A landing page is the first touch point on the website for users coming from search engines. Users will not spend more then 10 seconds on a website, which has a irrelevant landing page. Capturing the users interest in the first 10 seconds is very important, and this is only possible by delivering the most relevant content to Visitors consistently.
The large dynamically changing websites would be searched and found in search engines like Google, across thousands of keywords. The top searched keywords would keep changing for large dynamic websites each month, or perhaps even each week. Also there would be a long tail of thousands of keywords, in some cases hundreds of thousands of long tail keywords for large websites. Hence delivering Search Keyword Relevant Landing pages across thousands, perhaps hundreds of thousands of keywords is always a challenge for large dynamic websites.
Good news is that solutions are now available to help large dynamic websites, to always deliver Search Keyword Relevant Landing pages across hundreds of thousands of keywords. All these solutions leverage the Big Data Analytics Platforms.
Big Data Analytics Solutions would help organizations to always deliver Dynamic and Search Keyword Relevant Landing Pages across hundreds of thousands of keywords always and for every search.
Big Data Analytics Platforms benefit Organizations in discovering potential keywords for SEM and SEO by
- Scanning or crawling all their content found anywhere on the internet, discovering hundreds of thousands of potential keywords for which their content (websites, images, videos, mobile apps, social apps, pages, blogs, Facebook fan pages etc.) could be discovered in Google search.
- Scanning or crawling the content of direct competitors to discover additional potential thousands of keywords.
- Scanning similar content across other websites, blogs, social media, mobile or social apps, images, videos etc. to discover the long tail of potentially hundreds of thousands of keywords.
By integrating these Big Data Analytics Platforms to their Web Portals, E-Commerce Platforms, Content Management Systems, Business Process Management systems etc. - Organizations can deliver Dynamic and Search Keyword Relevant Landing Pages across hundreds of thousands of keywords always and for every search. This methodology would be discussed in more detail in future posts.
Signature: Roopkumar T.V.
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