While I prefer to write my own posts, based on my own experiences - This post is credited to the official Google Analytics website. This post and the embedded video from Google Analytics team provides an overview of online multi-channel campaign attribution in most simple and effective way then anywhere on the web.
Original link to Google Analytics site on online Multi-Channel Campaign Attribution.
Signature: Roopkumar T.V.
Original link to Google Analytics site on online Multi-Channel Campaign Attribution.
Signature: Roopkumar T.V.
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