Understand who is my audience? Collect first party data (from owned media like mobile apps, websites, kiosks etc.), second party data (from partners) and third party data (from data aggregators etc.) to build customer profiles.
Build segments based on customer profiles available in the DMP.
Develop marketing campaign strategy, content and content marketing strategy targeted at high priority segments. Developing this strategy involves integrating these audience segments available in the DMP with the Marketing Attribution, DSPs and Customer Experience Analytics platforms and involving multiple business stakeholders for executing the true value of the DMP.
Test multiple versions of the ad campaigns, and marketing content in real-time by integration of the DSP with audience segments available in the DMP. Testing provides a continuous improvement cycle for targeting the marketing campaigns more effectively.
Similarly test multiple versions of pages, app screens, conversion funnels, user flows etc. on your mobile apps or websites in real-time by integration of the Customer experience analytics platforms with audience segments available in the DMP. Testing provides a continuous improvement cycle for sales and other goal completions on the website or mobile app.
Signature: Roopkumar T.V.
Build segments based on customer profiles available in the DMP.
Develop marketing campaign strategy, content and content marketing strategy targeted at high priority segments. Developing this strategy involves integrating these audience segments available in the DMP with the Marketing Attribution, DSPs and Customer Experience Analytics platforms and involving multiple business stakeholders for executing the true value of the DMP.
Test multiple versions of the ad campaigns, and marketing content in real-time by integration of the DSP with audience segments available in the DMP. Testing provides a continuous improvement cycle for targeting the marketing campaigns more effectively.
Similarly test multiple versions of pages, app screens, conversion funnels, user flows etc. on your mobile apps or websites in real-time by integration of the Customer experience analytics platforms with audience segments available in the DMP. Testing provides a continuous improvement cycle for sales and other goal completions on the website or mobile app.
Signature: Roopkumar T.V.
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