Digital Analytics Enablement Overview

Any organization’s successful Digital Analytics execution is solely dependent on the quality of data available. With multiple platforms used for measuring and optimizing Marketing Attribution, Customer Experience improvements and Audience segments, having ready availability of quality data is the primary challenge which can enable or disable any well-articulated Digital Analytics Strategy.

Successful execution of a Digital Analytics Strategy begins with the right analytics enablement plan which involves

1. Business consulting – business analysis, interviews with key stakeholders, understand the business objectives, document business needs

2. Functional analysis of different departments which use Digital Analytics information for making business decisions and preparing a measurement strategy for each of them

3. Technical analysis of digital properties like websites, mobile apps, kiosks etc. digital channels and social media channels and developing a technical implementation plan for each of them

Tag management is the primary method used in Digital Analytics for collection of data used in Marketing Attribution for improving marketing efficiencies, driving improvements from Customer Experience Analytics and is the most important method for collecting first party data used in Audience Analytics.

A successful analytics enablement plan to drive best in class Digital Analytics strategy requires efficient systems and people for Tag Management.

Signature:

Roopkumar T.V.