A lot of new vendors have started emerging in the mobile app analytics space
- Google Analytics for Mobile Apps
- MixPanel
- Localytics
- Appsflyer
- Flurry
With the exception of Google Analytics, every other vendor listed above have been mobile first, focusing first on Mobile App analytics. Google Analytics has been able to quickly catch the changing trends in customer behavior and preferences, such as reduced Average Time Spent on PC websites/ web interfaces and increased Average Time Spent on mobile apps or mobile websites.
In the largest Internet market by Revenue and RPU the US, Average Time Spent by the users browsing on mobile devices has already overtaken the Average Time they spent with PC interfaces making US a 'mobile first' market.
Be it in US, EU, China, India, South East Asia or any other large internet market by number of Unique Active Users, Total Time Spent by users on mobile apps or mobile browsers has overtaken the Total Time Spent on PC websites / web interfaces.
In the largest Internet market by Revenue and RPU the US, Average Time Spent by the users browsing on mobile devices has already overtaken the Average Time they spent with PC interfaces making US a 'mobile first' market.
Be it in US, EU, China, India, South East Asia or any other large internet market by number of Unique Active Users, Total Time Spent by users on mobile apps or mobile browsers has overtaken the Total Time Spent on PC websites / web interfaces.
Google Analytics is a 'must have' for every organization which deploys digital analytics, given it's powerful integration with Google Adwords, the leader in Digital Marketing execution and many other powerful features included in Google Analytics 360. Also, additionally MixPanel is a very useful tool which needs to be deployed in every important mobile app, given a lot of case studies of top mobile apps (like Uber, Airbnb etc.) using MixPanel.
Signature:
Roopkumar T.V.
