Going beyond basic last-touch, first-touch attribution or participation reporting use sophisticated attribution analysis capabilities.
Attribute credit across all types of marketing events, offline and online and across channels be it a YouTube TrueView video ad or a TV ad, an Instagram photo or a promoted tweet, product discount coupon or a banner ad from a remarketing campaign etc.
Use new models of Marketing Attribution like Time-decay model, Position based model etc.
Integrate with DSPs (Demand Side Platforms) to make real time changes to bids and ad positons, locations etc. based on attribution data available from analytics.
Programmatic buying the current technology where trading desk managers can buy ad spots across millions of targeted pages, apps, social media networks in the required ad format (video, page overlay display, keyword etc.) in seconds using automated bids. Guide these programmatic buys through analytics to distribute the marketing spend optimally.
Following are popular Marketing Attribution Tools:
Attribute credit across all types of marketing events, offline and online and across channels be it a YouTube TrueView video ad or a TV ad, an Instagram photo or a promoted tweet, product discount coupon or a banner ad from a remarketing campaign etc.
Use new models of Marketing Attribution like Time-decay model, Position based model etc.
Integrate with DSPs (Demand Side Platforms) to make real time changes to bids and ad positons, locations etc. based on attribution data available from analytics.
Programmatic buying the current technology where trading desk managers can buy ad spots across millions of targeted pages, apps, social media networks in the required ad format (video, page overlay display, keyword etc.) in seconds using automated bids. Guide these programmatic buys through analytics to distribute the marketing spend optimally.
Following are popular Marketing Attribution Tools:
- Adometry (now Google Attribution 360)
- Visual IQ
Signature: Roopkumar T.V.
